This is a short abstract of a history that started 7 years ago as an idea, and today has become the leader company of the market, here in Colombia.
About the topic that I’d like to share, it was difficult to choose one because the last months I feel I’ve grown as a CEO and entrepreneur more than ever. I think this pandemic situation put all of us against the ropes. And that’s what I want to talk about: How to turn this into a classic rope-a-dope.
Peter Thiel, the author of the book Zero to One, said: Just like a person, a company only birth once, and there’s only one moment where you define almost everything: values, culture of your company, strategies.
But surprisingly, this Covid era changed the rules. Entrepreneurs today have a “once in a lifetime” opportunity to re-born, to correct those vices because of inexperience without having to start another company. Just as in a video game, we earn a 1up to re-start the game without losing the play we’ve advanced.